• We will make providing customers the best service our top priority.
• We will view service as an opportunity and a priority, not a job function.
• We will endeavor to personally answer the phone on the second ring.
• We will be friendly.
• We will be professional.
• We will be helpful.
• We will be proactive.
• We will be knowledgeable.
• We will be available when you need us.
• We will be easy to do business with.
• We will provide the highest quality training.
• We will do what we promise.
• We will keep you informed as we progress.
• We will think long term in all our endeavors.
• We will maintain great attitudes toward service.
• We will earn your loyalty with quality and value.
• We will take as much pride in your business as you do.
• We will maintain our dedication to lifelong learning.
• We will recover when an error occurs.
• We will provide prompt service.
• We will serve memorably.
• We will go the extra mile.
• We will be on the leading edge of technology.
• We will be an expert resource for you.
• We will use creativity to your benefit.
• We will cultivate relationships by paying attention to each customer's needs and interests.
• We will become your trusted advisor. We will collaborate with you every step of the way.
• We will practice what we preach.
• We will lead by example - always walking our talk.
• We will be committed to earning your loyalty.
• We will treat all customers the same - Like Gold!

(The Sales Bible, J. Gitomer)